total brain
ux design
ux design
As a UX Consultant I had the opportunity to work with Subforum - an award winning design firm. During this project, I designed the interaction, layout, and content organization of a mobile application focused on wellness and meditation. I worked closely with a talented team of designers and the innovative startup client to wireframe and create a clickable prototype the app. I was not responsible for the design of the overall brand.
To begin this project, my team member and I did a competitive analysis of mobile applications in the space to determine what content we should put in the introduction of the application. Based upon research done by the client, we created user personas and a journey map to help us imagine the steps the user would go from learning about the application to downloading it.
The application is to be sold to HR professionals as an additional company benefit for their employees - this business goal and target market meant that we prioritized several features. Each team would be paired with a coach who would oversee the progress of the team. We wanted the user to be able to benchmark their progress against their team members and to chat with the coach & team for advice & support
The app launches with an introduction to its features and capabilities - it then takes the user through the brain assessment. After completeing the assessment the user is redirected to their report where they can gather insights about their thinking.